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Italian Pavilion at PLMA Amsterdam 2026

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Alcohol-free drinks Manufacture of articles in plastic materials Manufacture of medical-surgical and veterinary materials Manufacturing of medical and dental instruments and supplies Manufacturing of sanitary products and household products in paper and cellulose Manufacturing of soap, detergent and organic surfactant agents (excluding toiletries) Manufacturing of soaps and detergents, cleaning and polishing products Production of brooms and brushes Production of crockery, pots, kitchen equipment and accessories Production of paper and cardboard items Production of perfumes and cosmetics Production of pharmaceutical preparations Production of specialty chemicals for household use and maintenance Bread Bread and other baked goods Breakfast cereals, chips and salty snacks Canned fish Canned meats and other preserved meat Cereals Cheeses Chocolate Coffee Dietary products (dietary, baby food ..) Dried fruit Dry baked goods (rusks, bread sticks, crackers) Flours Food industry products Fresh and frozen fish Fresh and frozen meats Frozen food Frozen fruit and vegetables Fruit and vegetable juices and nectars Fruit and vegetables Fruits, legumes and vegetables (preserved, dried, freeze-dried, dehydrated, canned ...) Gastronomy, ethnic foods and diverse prepared foods (including stock cubes and extracts, dressings, sauces and ready-made ragù) Hams and salami Honey Ice cream Jams and marmalades Milk, cream, yogurt and other dairy products Mushrooms and truffles Oils and fats Oily fruits Olive oils Organic and dietary food products Other confectionery products (candies, sugared almonds, nougats, puddings) Other drinks Other fruits and vegetables Other products of the food industry Manufacture of tableware, pots, pots, kitchen equipment and other non-electric home accessories, metallic articles for furnishing bathrooms Retail trade of household tools, glassware and pottery Pasta Pastry and Biscuits Pickled goods and goods in oil Preserved vegetabels Processed meats Raw materials for the food industry Ready meals Rice Seed oils Soft baked goods for special occasions (panettone, pandoro, colombe) Soft baked products for everyday use (pizza and pizza bases, brioches, snacks) Tea Tomato Vegetables Vinegar

Meet Italian excellence in private label: plan your visit

Discover the place to find the best of Italian private label and start planning your visit to the Italian Pavilions at PLMA Amsterdam 2026.

The exhibition represents one of the leading international trade shows for the private label industry, featuring over 2,600 exhibitors and 60 national pavilions. The event encompasses a comprehensive range of categories, from food to non-food, attracting a global audience of professional buyers.

The Italian Pavilions play a key role within this international context.
  • May 19–20, 2026
  • RAI Exhibition Centre, Amsterdam

Italian Pavilions:

  • Hall 1: stands 1.E03 – 1.F96
  • Hall 7: stands 7.Q02 – 7.R47
  • Hall 12: stands 12.E05 – 12.F44
Locandina PLMA

Plan your visit in advance and make the most of your time at PLMA.

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Why visit the Italian Pavilions: a growing opportunity

In today’s competitive retail landscape, private label is no longer just about price, it’s about quality, differentiation and consumer trust.

The Italian Pavilions offer a unique opportunity to access products that combine heritage, innovation and market appeal, helping retailers and wholesalers strengthen their assortment, stand out on the shelf and build long-term customer loyalty.

One place, 174 advantages for your business

ITA - Italian Trade Agency is the Governmental agency that supports the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy.

At PLMA Amsterdam 2026, ITA brings together 174 Italian manufacturers, offering high-quality solutions across food and non-food categories.

Visiting the Italian Pavilions means:

  • Discovering products with strong consumer appeal, rooted in the Italian lifestyle and culture
  • Accessing certified quality and reliable supply chains
  • Exploring innovative and sustainable solutions, aligned with evolving market expectations
  • Saving time through a one-stop sourcing experience

The exhibition covers a wide range of categories, including:

  • Fresh, frozen and refrigerated food
  • Dry groceries, condiments and beverages
  • Health & beauty
  • Household and personal care
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The Italian excellence your customers recognize

Italian products are globally associated with quality, authenticity and creativity — key drivers in private label success.

Italian cuisine, recognized as UNESCO Intangible Cultural Heritage, is not just a cultural achievement: it is a global benchmark of authenticity and quality that continues to influence consumer preferences worldwide.

From food to non-food, Italian manufacturers combine traditional know-how with continuous innovation, creating products that respond to new consumer demands in terms of sustainability, health and experience.